AmeriColor™ Corp. in Placentia, California, offers the world's finest food coloring. We manufacture Soft Gel Paste™ food color in three sizes and 41 shades. It is a viscous form of food color, and has intensified strength so as not to break down icings. With more than 30 years of experience, our company is based on the principles of premium quality and superior service. We look at business from an old fashioned standpoint, and pay very close attention to our quality, consistency, and customer service.